WHAT IS A B CORP?

As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We’re so proud to be counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy. The B Corp movement is here to change our economic system — and to do so they have to change the rules of the game. T|o create standards, policies, tools, and programs that shift the behavior, culture, and structure of capitalism. They mobilise the B Corp community towards collective action to address society’s most critical challenges. And we’re doing it all to realize our vision of an inclusive, equitable, and regenerative economy that works for everyone.

STARTING THE RIGHT WAY

We’re passionate about sustainable fashion and its potential to do good for both people and the planet. At Wild Clouds, we strive to minimise our environmental footprint and improve social outcomes at every step, while keeping our collection affordable and high-quality. Our decision to become a B Corp was all about making sure we’re on the right track and challenging ourselves to keep getting better at what we do.
Our small sustainable clothing business aspired to become a B Corp to lay strong foundations for future growth. Embracing the rigorous standards of social and environmental performance, accountability, and transparency inherent in B Corp certification allowed us to solidify our commitment to sustainability and ethical practices from the outset. This early adoption ensured that our core values would be deeply embedded in our business model, fostering a culture of responsibility and integrity. By prioritising these principles, we aimed to build a resilient and trustworthy brand, capable of scaling effectively while staying true to our mission of creating positive impact through fashion.

Companies are assessed across five key areas:

GOVERNANCE

Since 2021, Wild Clouds has been on a mission to fashion better for people and the planet. We firmly believe in the power of sustainable fashion to make a positive impact on both people & the planet. We consistently incorporate social and environmental impact in our decision making. We believe the business of a business is to improve the world. As an independent business we have amended our corporate governing documents to ensure consideration of people and planet in its decision-making and not just profit.

WORKERS

We believe in diversity, inclusivity & flexibility in the workplace. Things always work better when we work together. So, we put as much energy into building good relationships with each other and our suppliers. We love what we do and we have fun doing it.

CUSTOMERS

Making sure that when from us you are given the best customer experience possible. Inclusivity is at the heart of our mission. We strive to serve underserved groups and we are dedicated to offering clothing options that cater to diverse identities and body types. And for those who don’t fit into our size range we offer a made-to-order service.

COMMUNITY

This section evaluates engagement with and impact on the communities in which we operate, hire from, and source from. B Corp looks at diversity and inclusion, economic impact, civic engagement, charitable giving, and sourcing from local or disadvantaged populations. Ethical manufacturing is another cornerstone of Wild Clouds. We ensure our products are made in factories that uphold high labour standards and we audit our suppliers to ensure this. And we offer full transparency of our supply chains to our customers. Our policies include giving preferences to suppliers with ownership from underrepresented populations and supplier screening. Plus over 75% of materials have have third-party social or environmental certification.

ENVIRONMENT

Our commitment to sustainable materials is fundamental to our business. We only use the most sustainable materials we can find. We are vegan and plastic (polyester) free. We also do not use polybags and our online orders are sent in certified compostable mailers. We are dedicated to making high quality products using less resources and with minimal waste. Our products should last a long time and we offer free repairs as we stand by our quality. To ensure full circularity we also offer a buy back scheme.