Introduction
Our journey started in South London, just a short trip away from our founder Franny also based in South London, making regular visits very easy. All the incredibly skilled workers at our factory are paid the London living wage as a minimum. While we remain committed to UK production, we've also sought an overseas partner that shares our values of transparency and sustainability, without the high London price tags. Fortunately, we've found a fantastic partner, Future Moda, a socially and environmentally responsible small business in India, recommended by a fellow UK brand.
We are committed to managing our company in a way that is both socially and environmentally responsible. This commitment extends to the goods and services we purchase and to the choice of suppliers with whom we work.
We hold our suppliers to the same high standards of social responsibility that we hold ourselves. To ensure they recognise and uphold these standards, we have developed a Supplier Code of Conduct which our suppliers must adhere to and sign, our policy can be view here. We support this code by conducting supplier assessments.
We care about everyone and everything affected by our supply chain and did plenty of research to find suppliers with ethical and sustainable practices.
All our suppliers adhere to our code of conduct.
But we know we’re not perfect and always want to do even better, we continue to research the best sustainable fabrics and materials for our business.
Expand each to see all the beautiful detail
Materials and their Certificates
Fabric
Our incredibly soft signature fabric is made of 70% organic cotton and 30% linen. Our organic cotton is OCS certified (Organic Content Standard), it is grown and woven in India.
We also work with deadstock in the UK and India, making up 25% of production in May 2023 to May 2024. Deadstock fabric is surplus stock, i,e. not a virgin fibre which takes water and energy to produce, and when sourced from reputable sellers is a great way to reduce water usage and carbon emissions which come with producing virgin fibres.
Buttons
Made from hardwearing and eco-friendly Coroza nut - a sustainably harvested material that supports communities in Ecuador. They are Oeko-tex 100 certified.
Elastic
It is made from organic GOTS cotton and natural rubber which actually has a longer lifespan than conventional elastic, but eventually is biodegradable unlike conventional polyester elastic.
In the UK our elastic is made in Austria (the nearest producer we could fine). We buy our elastic from UK company James Tailoring and it is Oeko-tex 100 certified.
In India the elastic is made in India by Punarbhavaa Sustainable Products and Oeko-tex 100 certified.
Care labels
Our care labels are made from organic cotton and printed using low impact azo-free dyes.
In the UK the organic cotton is from Turkey.
And in India the organic cotton is from India.
Thread
We use a strong cotton thread, which is sourced form thread Mahavir Filament, it is Oeko-tex 100 certified.
Zips
All our zips are sourced from YKK and made from metal and organic cotton, they are Oeko-tex 100 certified.
Dyes
We use azo free dyes. Our fabric is printed by Fourway International in India.
Packaging
And we only use certified compostable mailers for our online order shipping (AS 5810 Home Compostable, OK Home Compost, Seedling AS 4736 Industrially Compostable).
Meeting our Makers
Tatiana and team
Based in beautiful south London between West Norwood and Dulwich, Wild Clouds have worked with Phosphenes of London since 2021. They have a wonderful female team. Skilled in haute couture Wild Clouds is in safe hands. Here is Galia, who has worked there for 9 years, she is photographed whilst making Wild Clouds Culotte Dungarees for Gather&see's 10th Birthday collab.
Anand and team
The Future Moda has been working with Wild Clouds since 2023. They are a family run business with lots of experience but a small set up which we like. They have a focus social well being and environmentally friendly production methods. Here is Franny with Anand (Director), Munna Singh (Pattern maker) and Anshika Sony (Production manager) on a visit in March 2024.
Our Supply Chain Policies
At Wild Clouds, we are dedicated to minimising environmental impact, promoting social responsibility, and upholding ethical standards in our procurement processes. Our Sustainable Procurement Policy requires all suppliers to comply with our code of ethics and complete a social and environmental impact questionnaire.
We visit UK suppliers annually, international suppliers every 18 months, and review outsourced staffing yearly. We prioritise eco-friendly products, waste reduction, and renewable materials, while supporting suppliers with fair labour practices, diversity, and inclusivity. We have a policy to avoid all products and processes which use harmful chemicals. We prohibit bribery, ensure fair procurement, and favour local and underrepresented suppliers to foster economic growth and community development. We collaborate with stakeholders and continuously monitor our performance, ensuring compliance with laws, maintaining transparency, and regularly reporting on our sustainability progress.
Since 2023 we gather key metrics during manufacturing from our suppliers, this includes water usage, electricity use and the use of renewable energy, wastages and recycling. We will soon calculate our Scope 3 emissions. We also gather the same information for our own direct operations and record Scope 1 and 2 emissions.
We use Royal Mail for our ecom delivery, it is the UK’s greenest delivery option for parcels (based on publicly available reported CO2e per parcel from other UK parcel operators). Their posties walk up to a billion steps a day and just over half of the delivery routes are either purely or largely on foot. They also have the UK’s largest commercial fleet of 100% electric vans (around 5,000).