When it comes to sustainability, what you do after you buy your clothes matters just as much as what you buy. Taking good care of your garments helps them last longer, reduces your environmental impact, and honours the resources and people behind each piece.
Wear More, Wash Less
Washing too often wears down fabric, fades colour, and wastes water and energy. Instead, spot clean where needed, air out your garments between wears, and only wash when truly necessary. At Wild Clouds, our breathable, natural fabrics like organic cotton and linen are designed to be re-worn and re-loved, again and again.
Follow Gentle Care Instructions To help your clothes stay beautiful for longer:
Unbutton shirts before washing
Wash on a cool cycle
Wash inside out
Hang to dry
Use a cool iron if needed
Repair when damaged instead of discarding
Every Wild Clouds order also comes with a care card to guide you. And if you ever need extra fabric or buttons, just ask—we’re always happy to help you repair and extend the life of your clothing.
Sustainable Style Doesn’t End at Checkout
Caring for your clothes is an act of climate kindness. It means keeping textiles out of landfills, conserving water and energy, and slowing the cycle of consumption. Our Wild Clouds community knows that slow fashion isn’t just about what you buy—it’s how you live with what you already own.
Your Wardrobe, Reimagined
Our pieces are made to move with you through seasons and stories. From our cosy sets to reversible tops, they’re designed with longevity in mind. With a little care, your Wild Clouds garments can become lifelong companions, not one-season wonders.
Because in the end, sustainability is about showing up with intention—for yourself, for others, and the world around you. And that starts with something as simple as how you wash and wear your clothes.
Ready to love your wardrobe a little longer?